Join Silicon Valley Executive Network (SVEN) and leading experts as we explore how “Design Thinking” creates true competitive advantage. Marketing automation, lead generation, analytics have transformed the value and contribution of marketing, but the downstream focus has left gaps in the renaissance role of the CMO. Even in Silicon Valley, the hub of innovation, marketing teams are disproportionately tasked with creating value propositions and promotion after the products or services have been conceived and developed. This session will provide an overview of design thinking methods and how design-led marketing requires marketing’s involvement in product concepting, strategy, and design, resulting in better products and improved downstream marketing.

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